The guardian website is effectively an online newspaper. It contains articles from hundreds of their newspapers as well as additional information that isn’t in the paper. Although it isn’t replacing the newspaper, it is an additional resource for fans of the guardian who want to learn more about specific subjects or catch up on any news that they may have missed. It’s relevant because through internet technology the guardian have been able to increase their awareness and boost sales through the website. It contrasts with the one track newspaper and offers a more interactive experience for the reader.
The whole point to a newspaper is to spread the latest news to the people so audience is the most important factor. The information bar at the top of the site has links to a variety of databases with information produced by the guardian; arts, music, film, life & style etc. This gives the reader an alternative experience, instead of sifting through a paper to find the sections they need, thr
ough a click of a button they have immediately narrowed the search down to the specific chosen area. With the site the audiences can consume the media. There are many different ways to do this. First and foremost the reader can read articles posted by journalists writing for the guardian. There is also video footage of reports done so the audience can watch rather than read. There are pod-casts available where audiences can see what the opinion of celebrity figures is on certain topics, most of all this is used in sport, e.g. Rob Curling’s thoughts on Ireland beating Bangladesh in the cricket world cup. Near the foot of the site there are a range of blogs, crosswords, sodokus and news quizzes so the audience can interact with the guardian.
The Guardian is the main institution involved in the site. The site is purely based on things relevant to the guardian newspaper and although it spreads world wide news which is relevant to everybody, it is done through the opinions of guardian journalists. There are however other advertising agencies who through the use of animated advertisement spread the word of their product, e.g. Blue SQ bet. Industries such as Tesco gain from the website because a featured article talks about Tesco’s profit of £2.5bn and this goes for any other institutions who feature in articles written and published on the site by the guardian. Currently the guardian are running a massive billboard campaign where ‘ther guardian unlimited’ is publicised everywhere around London and other main cities such as Manchester and Birmingham.
The lists of media texts on the guardian unlimited are endless. The soul purpose of the a newspaper is to spread news about everything important that is currently happening in the world. Therefore if there is a new and upcoming band such as ‘the gossip’ who have released an album, the online newspaper has information relevant to the topic. Likewise it has cinema listings, blogs, pod-casts as well as reviews of the latest films or on a television series/drama.
The Guardian unlimited is a good example of online interactivity. Instead of the news being produced on a linear format, it’s now non linear. The audience is able to interact far more easily with the news and can navigate through the website to find basically anything they want to. The websites additional features such as fun and games keep readers interested in the site and extras such as pod-casts and blogs are additional bonus so help the audience interact with the news. Ultimately the website makes the whole news experience more fun and gets people interested.
The whole point to a newspaper is to spread the latest news to the people so audience is the most important factor. The information bar at the top of the site has links to a variety of databases with information produced by the guardian; arts, music, film, life & style etc. This gives the reader an alternative experience, instead of sifting through a paper to find the sections they need, thr
ough a click of a button they have immediately narrowed the search down to the specific chosen area. With the site the audiences can consume the media. There are many different ways to do this. First and foremost the reader can read articles posted by journalists writing for the guardian. There is also video footage of reports done so the audience can watch rather than read. There are pod-casts available where audiences can see what the opinion of celebrity figures is on certain topics, most of all this is used in sport, e.g. Rob Curling’s thoughts on Ireland beating Bangladesh in the cricket world cup. Near the foot of the site there are a range of blogs, crosswords, sodokus and news quizzes so the audience can interact with the guardian.The Guardian is the main institution involved in the site. The site is purely based on things relevant to the guardian newspaper and although it spreads world wide news which is relevant to everybody, it is done through the opinions of guardian journalists. There are however other advertising agencies who through the use of animated advertisement spread the word of their product, e.g. Blue SQ bet. Industries such as Tesco gain from the website because a featured article talks about Tesco’s profit of £2.5bn and this goes for any other institutions who feature in articles written and published on the site by the guardian. Currently the guardian are running a massive billboard campaign where ‘ther guardian unlimited’ is publicised everywhere around London and other main cities such as Manchester and Birmingham.
The lists of media texts on the guardian unlimited are endless. The soul purpose of the a newspaper is to spread news about everything important that is currently happening in the world. Therefore if there is a new and upcoming band such as ‘the gossip’ who have released an album, the online newspaper has information relevant to the topic. Likewise it has cinema listings, blogs, pod-casts as well as reviews of the latest films or on a television series/drama.
The Guardian unlimited is a good example of online interactivity. Instead of the news being produced on a linear format, it’s now non linear. The audience is able to interact far more easily with the news and can navigate through the website to find basically anything they want to. The websites additional features such as fun and games keep readers interested in the site and extras such as pod-casts and blogs are additional bonus so help the audience interact with the news. Ultimately the website makes the whole news experience more fun and gets people interested.
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