Convergence - PSP

The PSP is a new(ish) product produced by Sony that, as well as being primarily a games console, has alot more to offer than the PS1, PS2 and to some extent the newly released PS3. It is a portable hand held piece of machinery that is a games console and an mp3 player with additional access to the internet. It is effectivly a handheld video game computer.

This has a massive impact on audience. They now have an all in one piece of technology that is imporantly portable. Access to the internet means they can do whatever they want, be it related to gaming or otherwise. They can visit website, do online banking and even download things. Farthermore you can upgrade your PSP technology by downloading the software from the sony website. The online gaming system makes gaming more competitive and thus more fun. By playing against players worldwide tips and hints can also be shared. If your PSP doesn't have an active internet connection then with bluetooth technology you can still play against people within a reasonble distance.

Sony have made massive prophets on the PSP. As it's been marketed as a new convenient way of gaming it has attracted massive sales. The internet technology anywhere means no wires with more and more people buying, Sony are definatly smiling to themselves. Adcertising agencies have also phropheted too. In some games these companies subliminally advertise their products by paying money to Sony and the game producers. McDonalds for example have had their trademark 'M' imputted into the hit game Grand Theft Auto andit appears throughout the game.

The PSP is replacing both the old fashioned PS models (as well for other models such as Nintendo) and also computers. The convenience is definatly a factor and it can be taken anywhere anytime. Definatly a gaming revolution.