Free Choice - Chicken Run DVD

It's a widely known fact that Chicken Run is one of the greatest films known to man kind and when it was released on DVD i became hysterical. The DVD is an alternative way to view films and gives a more personal experience when seeing the film. With DVD technology you can watch a better quality film than on VHS and with the additional features you can interact with the film as well, watching extras, trailer clips, video game clips as well as the directors running commentary.

With the extra features, the audience can have a more personal experience with the film. After a regular viewing of Chicken Run, there are a range af extras to choose from. You can watch the official trailers that were screened at the time of cinema release as well as a teaser trailer which is a little bit longer. There is running directory commentary throughout the film so you can watch it with the directors explaining how they did each perticular shot and how they created the characters. Farthermore you can watch clips from every Aardman Animation production made to date, with clips from all the Wallice and Gromit films as well as very early stop/start animations done dating back to 1989. There is also a trailer for the Chicken Run play station 1 game in which scenes from the game are showed. All of these things involve the audience and they are able to interact with the fantastic film on a new level.

Through the extras, Aardman Animations are able to promote earlier work of theirs as well as selling their video game. Hopefully by informing the audience through thr running commentry of the complexity of making stop/start animation, people will go out and buy other things made by them in appreciation. The teaser trailers also hopefully will attract people to their products.

The DVD is replacing VHS. With a better quality picture and additional features, it is clearly a better advance in technology and the consumer gets more for their money and just generally enjoy the whole thing a lot more.